Conference Sponsorship
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Our next conference will be held in Spring 2009. As usual, it will feature Oldways’ trademark mix of influential scientists, health professionals, chefs, and media, and will be a much-anticipated event. We urge you to plan your marketing budget now, to make sure you'll get maximum visibility as a sponsor at this event.
Support your Marketing goals – and a good cause!
Your sponsorship will allow you to successfully:
Broadcast the health benefits of your products to the media in key scientific sessions
Establish co-marketing relationships with companies making complementary products
Spotlight the unique taste of your products in meals and cooking demos
Access up-to-date research that’s integral to product development and marketing
Network with key scientific, culinary, industry, government and media opinion-makers
We hope you will review the benefits and costs (below), and will decide to invest in Oldways’ proven track record of developing accountable and unique events. In the last fifteen years, we’ve organized more than 50 conferences and educational programs for clients from China to Chile and Italy to Iceland.
Past Sponsors' Testimonials
Our previous whole grains conferences in November 2004, January 2006, and November 2007 are compelling proof of Oldways’ ability to positively position healthy foods like yours for influential media. Here are a few quotes from satisfied sponsors of our earlier whole grains conferences:
“ I always learn so much from the whole grains conferences, and I find it is a great way to meet others who are passionate about the topic. As one of the original whole grain companies, Quaker is always happy to be a part of this wonderfully diverse program.”
Lisa Carlson, The Quaker Oats Company
"What a great conference! Best yet. The speakers were well-prepared and came from so many different perspectives. I always appreciate these events because they build alliances, inspire understanding and encourage open-mindedness."
Maria Emmer-Aanes, Nature’s Path Organic Foods
“We truly appreciate all the exposure our breads received. It was a fantastic confer- ence and certainly showed a great deal of hard, hard work by all of you at Oldways.”
Joan Rubschlager, Rubschlager Breads
“USA Rice enjoyed participating in this important conference and connecting with a diverse audience genuinely committed to promoting healthful eating with whole grains. The conference was a great success, much to the credit of you and all the folks at Oldways/ Whole Grains Council who worked hard to deliver a wonderful program along with delicious and creative meals.”
Judy Rusignuolo, USA Rice Federation
Sponsorship Costs and Benefits
The table below shows basic sponsorship costs and benefits. (An explanation of each benefit follows the table.)
These benefits are just a starting point. We look forward to working with you to make your sponsorship reflective of your company's unique marketing goals. Together, we can be very creative!
| Benefactor $5,000 | Event Sponsor $10,000 | Project Sponsor $17.500 | Charter Sponsor $35,000 | Research Grant $50,000** | |
| Comp Registrations | 0* | 1* | 2* | 6* | 8* |
| Sponsor table | 6 ft | 8 ft | 8 ft | 12 ft | 12 ft |
| Products: in gift bags | yes | yes | yes | yes | yes |
| Products: at meals/breaks | 1 break OR 1 meal | 2 breaks OR 1 meal | 2 breaks AND 1 meal | 3 breaks AND 2 meals | 3 breaks AND 4 meals |
Signage at
| Name | Name & Logo | Name & Logo | Name & Logo | Banner |
| Program Ad | No | One-third page | Half page | Full page | Full page |
* All WGC members receive one complimentary registration. This number is additional comp registrations.
** Ask us about additional unlisted benefits for Research Grant sponsors.
Payment: Deposit (half payment) is due on commitment; balance due one month before conference.
Explanation of Oldways Conference benefits
| Media | Oldways handpicks the media according to their interest in writing about your products and meeting your marketing needs. |
| Comp Registrations | Conference sessions feature presentations by the world’s leading nutrition and health researchers. Your major sponsorship permits one or more of your company’s representatives to attend these sessions. |
| Sponsor Table | Sponsor tables are located in the break room, so that conference attendees can easily browse your products. Though it’s not required, sponsors get the best results when they send a representative to present their products. |
| Gift Bags | Every conference registrant receives a Gift Bag filled with product samples, coupons and information. Your sponsorship allows you to add your contribution to the bag. |
| Meals and Breaks | Send us your product… and we’ll incorporate it into the gourmet conference menu. For key sponsors, we’ll even ask one of our celebrity chefs to design a new dish to highlight your product in a cooking demo! |
| Signage | All sponsors’ names figure prominently on conference signs. Prominence increases with sponsorship level. |
| Program | The conference program contains an agenda, list of participants and useful background information. Many participants keep Oldways programs for long-term reference. The program book is also sent to additional media who are unable to attend the conference. Most sponsorship levels entitle you to an ad, of your design, in the program. |
Please contact Cynthia Harriman at 617-896-4820 (Cynthia@oldwayspt.org) or visit www.wholegrainscouncil.org and www.oldwayspt.org for more information about the WGC and about Oldways, the Boston-based think tank that is the parent organization of the Whole Grains Council.
