Using the Stamp outside US or Canada

International Stamp Graphic choices

Companies desiring to use the Stamp in countries other than the U.S. and Canada are welcome to contact us for more information. The Whole Grains Council can:

  • Help you explore any regulatory issues.

  • Create Stamp graphics in your language.

  • Advise you on consumer campaigns.

Qualifying Products

As in the U.S. and Canada, products must contain at least 8g of whole grain per serving to bear the Whole Grain Stamp. All requirements for using the Stamp are generally the same as in the U.S.

We recommend that all WGC members (or prospective members) planning to use the Stamp outside of the U.S. and Canada start by downloading and reviewing a copy of the International Stamp Usage Guide in English, Spanish, or Chinese:

English: International Stamp Usage Guide, for outside US & Canada (680K PDF)

Español: Guía de Uso del Sello de Granos Enteros fuera de los Estados Unidos y Canadá (528K PDF)

Chinese: International Stamp Usage Guide in Chinese (1.1M PDF)

Graphics Available in Many Languages

We currently support use of the Whole Grain Stamp in five languages: English, French/English (for Canada), Spanish, Portuguese and Chinese. All five versions use the same colors and key graphics as the U.S. Stamp, but there is no "fine print" under the Stamp, as dietary guidelines differ from country to country.

A full set of Whole Grain Stamp graphics is currently available in three language versions: English, French/English, and Spanish. If you are a WGC member using any of these languages, we can send you a CD of Whole Grain Stamp graphics in the language of your choice. We can also supply Stamp graphics by email as needed, as each product is approved.

If you need a CD, please contact Mallory Cushman (617-896-4832) and specify whether you'd like

  1. the International English CD

  2. the French / English (Canadian) CD

  3. the Spanish CD

We have also customized the graphics for Portuguese, and Chinese. If you need graphics in these or other languages, we will create them for you, as individual Stamps, and email them to you as needed, when your products are approved.

Local Regulations

The Whole Grains Council will grant you permission to use the Stamp based on your compliance with our rules and regulations. Complying with local food-packaging regulations is your responsibility, although we are glad to assist and provide information on the Whole Grain Stamp program to your authorities at your request.